As the Senior Graphic Designer and Content Marketing Specialist, I was responsible for modernising the MBB Group brand, shaping creative standards, and ensuring consistent brand experience.
Digital Design
Updated MBB’s digital content and graphics to reflect industry best practice. Additionally, managed MBB’s website content and shared success through analytics reports and user behaviour analysis.
Social Media
Designed innovative LinkedIn content to boost engagement and drive traffic to the website. Created a suite of digital templates to improve work efficiencies and ensure brand consistency across all online touchpoints.
Boosted MBB Group’s engagement rate to 55 per cent with a click through rate of 53 per cent. Beat the previous engagement record set by a post in September 2021 by 36 per cent.
Designed content for LinkedIn to align with strategic business objectives, engage users, and increase brand awareness.
Identified opportunities, interviewed stakeholders, and wrote content, including the International Women in Engineering Day 2022 article.
Created sophisticated InDesign templates to freshen MBB’s look and feel in print, improve design work efficiencies, and ensure brand consistency for the reader.
Brochures
Created targeted documents to accompany bids and tenders designed to win work for the company.
Simplified complex business information into easy to understand and stylish documents.
Reports, Bids, and Tenders
Successfully completed multiple large, 100+ page, confidential documents in InDesign for big infrastructure projects around Australia. Maintained a high degree of finish and accuracy while sticking to a tight time frame.
Presentation Design
Diagrams and Illustrations
Simplified complex information into easy to understand graphics.
Designed this infographic in Illustrator to depict how Renewable Energy Zone (REZ) infrastructure connects to existing shared networks.
Presented the entire organisation on a single page, which thrilled the Managing Director who has ever seen the organisation presented so concisely. Included home states for each service line for the leadership team to better understand geographic spread of talent.
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