WSP | Corporate Graphic Design and Branding

As a senior graphic designer, I was responsible for building awareness and maintaining the integrity of the WSP brand. I did this through a number of creative avenues.

Digital Design

Designed engaging and branded graphics that were optimised for a range of digital media.

Social Media

Leveraged the unique characteristics of each social media platform to create graphics that provoked action, boosted engagement, and aligned to WSP’s social media strategy.

Website

Created engaging pages, reported success, and maintained content across a 1,800+ page website.

Above: Responsible for creating rich user experiences across the website with graphics and webpage builds.

Email

Produced graphics for a wide range of internal and external emails including the keystone monthly newsletter, Great Places for Life.

Print

Designed both large and small documents for digital and offset printing.

Large Technical Reports

Designed large format, press-ready technical reports that were critical to WSP’s global marketing strategy.

  • A stack of four WSP Global Cities Index: A Tale of Our Cities - a report that provides insights about how cities are preparing for a future shaped by the major transitions of our day
  • The front and back cover of the WSP Global Cities Index: A Tale of Our Cities
  • The city of Seattle case study spread from the WSP Global Cities Index: A Tale of Our Cities
  • An example of the inside spread of a city assessment from the WSP Global Cities Index: A Tale of Our Cities
  • The introduction page for 'Amenity' from the WSP Global Cities Index: A Tale of Our Cities
Download full report

Flyers, Brochures, and Capability Statements

Simplified complex information into small, easy to digest flyers and brochures.

  • A single-sided A4 flyer with all the basic information that writers need to know to make their content search friendly

Conference Posters

Liaised with stakeholders to lay out highly technical posters for industry conferences.

  • A0-sized Water conference posters on the topics of managing surges of nitrogen load at Bermagui Sewage Treatment Plant and managing the risk of fatigue at Logan Water
  • A0-sized Water conference poster on the topic of crush testing asbestos cement mains
  • A0-sized Water conference poster on the topic of managing the risk of fatigue at Logan Water
  • A0-sized Water conference posters on the topics of managing surges of nitrogen load and crush testing asbestos cement mains

Brand Design

Created a suite of templates, icons, guidelines, sub brands, partnership and joint venture identities, and other graphic units to help build the WSP in Australia brand from the smallest unit up.

Icons

Diverse grid of 3D isometric icons for WSP
Above: Some 3D examples of the 400+ icon suite.

Presentation Design

Designed clean and contemporary presentations to visually simplify complex information and complement the speaker’s presentation.

iMac against a soft blue background with my presentation on the screen
Above: Created clean and clear presentation designs.
Download full presentation

Published by scottdelarosa

I am a high-performing Graphic Designer who places emphasis on the user's experience. Therefore, to ensure quality solutions are delivered, all my work must satisfy three key criteria; my work must be readable, clean, and consistent.