Find a Master Electrician (FAME) is job lead service by Master Electricians Australia (MEA). To launch FAME, MEA needed a brand identity.
I began by sketching ideas before converting the best ones to vectors in Adobe Illustrator.
After pitching concepts to the leadership team and choosing the logo, I refined the concept and applied their feedback.
I redrew the logomark in Illustrator based on a concentric circle grid, taking great care in precision and creating a clean vector with minimal anchor points.