Find a Master Electrician | Brand Design

Find a Master Electrician logo rendered in three dimensions illuminating a map
Glowing FAME logo hovering above the map of Australia like a drop pin
Above: 3D render of FAME’s logomark.

Find a Master Electrician (FAME) is job lead service by Master Electricians Australia (MEA). To launch FAME, MEA needed a brand identity.

A range of early FAME logo ideas
Above: Explorations of potential FAME logos.

I began by sketching ideas before converting the best ones to vectors in Adobe Illustrator.

FAME logo concept: a lightbulb plus a drop pin plus a smiling face
Above: The ideas behind the FAME logo concept; a light bulb, a drop pin and a smiley face.

After pitching concepts to the leadership team and choosing the logo, I refined the concept and applied their feedback.

Concentric circle grid as the basis of the FAME logomark
Above: Concentric circle grid as the basis of the FAME logomark.

I redrew the logomark in Illustrator based on a concentric circle grid, taking great care in precision and creating a clean vector with minimal anchor points.

Published by scottdelarosa

I am a high-performing Graphic Designer who places emphasis on the user's experience. Therefore, to ensure quality solutions are delivered, all my work must satisfy three key criteria; my work must be readable, clean, and consistent.